{"id":4916,"date":"2024-04-16T17:02:00","date_gmt":"2024-04-16T17:02:00","guid":{"rendered":"https:\/\/geolit.es\/iatmatriz\/empresa\/heineken-espana-sa\/"},"modified":"2024-04-16T17:02:00","modified_gmt":"2024-04-16T17:02:00","slug":"heineken-espana-sa","status":"publish","type":"empresa","link":"https:\/\/geolit.es\/iatmatriz\/empresa\/heineken-espana-sa\/","title":{"rendered":"HEINEKEN ESPA\u00d1A SA"},"content":{"rendered":"<p>Compa\u00f1\u00eda l\u00edder en el mercado cervecero espa\u00f1ol, pertenece al grupo HEINEKEN N.V., uno de los cinco mayores productores mundiales y uno de los dos primeros a nivel europeo.<br \/>\nPosee marcas locales tradicionales como Cruzcampo, El \u00c1guila o El Alc\u00e1zar y marcas globales como Heineken, Amstel, Desperados, Guinness, Affligem, Paulaner o Ladr\u00f3n de Manzanas. Posee 4 f\u00e1bricas en Espa\u00f1a: Madrid, Valencia, Sevilla y Ja\u00e9n.<br \/>\nLa f\u00e1brica de Ja\u00e9n: La versatilidad de la planta de La Imora la ha convertido en un centro muy relevante para el desarrollo de nuevos formatos y productos como Cruzcampo Especial sin Gluten o la marca El Alc\u00e1zar, que ha vuelto a relanzarse en 2019 ante la demanda de los consumidores de la regi\u00f3n. Tambi\u00e9n se elabora en ella la Cruzcampo Edici\u00f3n Especial Navidad, que desde 1983 sorprende al consumidor con una nueva receta cada a\u00f1o. En sus l\u00edneas se envasan diferentes formatos como botella, barril y latas. Cruzcampo ha creado la primera y \u00fanica cerveza elaborada con cebada cultivada de forma sostenible en los campos de olivos de Ja\u00e9n: la bock Olivarera de Cruzcampo. En la factor\u00eda de Ja\u00e9n, que ser\u00e1 la primera con cero emisiones de toda Europa, se producen la mayor\u00eda de las marcas de Heineken Espa\u00f1a.<br \/>\nHeineken lidera en Ja\u00e9n proyectos de innovaci\u00f3n, como la introducci\u00f3n de plantaciones de l\u00fapulo en Santiago de la Espada (Sierra de Segura) y en El Condado, y la experimentaci\u00f3n con plantaciones de cebada en olivares en Huelma (Sierra M\u00e1gina). Aproximadamente, 95 empleados<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-4916","empresa","type-empresa","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/geolit.es\/iatmatriz\/wp-json\/wp\/v2\/empresa\/4916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geolit.es\/iatmatriz\/wp-json\/wp\/v2\/empresa"}],"about":[{"href":"https:\/\/geolit.es\/iatmatriz\/wp-json\/wp\/v2\/types\/empresa"}],"wp:attachment":[{"href":"https:\/\/geolit.es\/iatmatriz\/wp-json\/wp\/v2\/media?parent=4916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}